L.O.V. is a new brand that entered the beauty market at the end of August this year. The brand focusses on decorative cosmetics and belongs to Cosnova, which also hosts brands like Essence or Catrice. Their marketing, photos, products and prices seem to aim at a different target group than Essence and Catrice though. The products seem to be a higher quality, while they are also slightly more expensive, possibly targeting women in their 30s and up. For example, the nail polish I’m reviewing today contains 11 ml and costs 5,99 EUR.
The bottle of this nail polish is different from anything I’ve seen, quite unique and high quality. You can remove the cap in a similar way as the Chanel bottles, leaving you with a brush that is easy to handle. I had a hard time holding on to the bottle for photos, it is something probably a lot of nail bloggers will struggle with 😉 I just couldn’t find a position that looked good for both my nails and the bottle. The brush itself is pretty wide, I prefer thinner ones to be able to apply the polish more precisely.
Deep Red Drama is a very dark warm brown creme with red undertones. On my nails, it didn’t show up red at all which was a little disappointing. It looked like a really dark brown, sometimes like black. If you are looking for a vampy dark red polish, I’d recommend checking out another shade in their range called Mahagony Mystery.
Deep Red Drama needs two coats to be opaque, the application was ok, you have to be careful with dragging, bald spots can show with a dark polish like this. It dries very very shiny on its own which impressed me a lot but couldn’t keep me from using my fast drying top coat from HK Girl. The wear was ok, not much tipwear but chipping after two days. Removal was easy, no staining which is great for a dark polish like this.
So far, L.O.V. is available in Germany, Switzerland and Austria and is sold in selected drugstores by Rossmann, Müller and Budni as well as some Douglas perfumeries. Also, their products are available online from Douglas and their own webshop, which is currently only shipping to Germany.
I like the look, feel and performance of this nail polish. Sadly, the colour is not really my thing which is why I can’t say whether I’m going to wear this one again! But I’ll definitely keep an eye out for other shades!
Thank you Rossmann for sending this to me! I hope that you will soon bring L.O.V. to one of your stores in Cologne 🙂
Stay tuned for more products from L.O.V.!